Senior Performance Analyst, Mobility Campaign Performance Analysis (Toronto, ON, CA)

3 months ago 9
ARTICLE AD BOX

Join our team

The Consumer Mobility Campaign Performance Analysis (Measurements) team is looking for a Senior Performance Analyst. We’re seeking a strategic thinker who enjoys working with data, and has excellent communication, collaboration and problem solving skills.

Here’s the impact you’ll make and what we’ll accomplish together

As Senior Performance Analyst on the Measurement team, you will help deliver campaign insights and recommendations for 1:1 marketing communication campaigns that deploy to our customer and prospecting bases. You will help facilitate data investigations, campaign analytics, and create visualization tools in conjunction with our cross-functional teams.

Here’s how:

  • Examine and interpret data to draw conclusions that drive marketing strategies
  • Work within a dynamic and cross-functional environment, explaining complex concepts and results to a diverse stakeholder community in business language
  • Extract, cleanse and modify raw data from various data warehouses
  • Present data output results and recommendations in forums/meetings
  • Balance the demands of multiple projects while maintaining a high level of diplomacy
  • Liaise with business primes to identify key insights and strategies for marketing campaigns to optimize outcome and results
  • Develop visualization reports for key stakeholders using Tableau or DOMO
  • Write code and automate processes using Statistical Analysis System (SAS) or Procedural Language/Structured Query Language (PL/SQL) to drive operational efficiency

You’re the missing piece of the puzzle:

  • Sound knowledge & best practices in campaign management, customer insights, data warehousing, segmentation, and predictive modeling
  • Strong business acumen
  • Detail oriented
  • Strategic, innovative and systematic thinker
  • Proficiency with SAS, Tableau, Oracle, and other SQL-based tools
  • Solid comprehension of Home Solutions & Mobility technologies and infrastructure
  • Ability to work diplomatically and collaboratively in a cross-functional environment
  • Ability to translate data into analytical insights and offer recommendations
  • Strong presentation and communication skills to business audience
  • Ability to consult and influence business stakeholders to proactively add value
  • Confidence to adapt to and manage changing, and occasionally conflicting, priorities
  • Excellent time management, project management and organizational skills
  • Ability to deliver high quality works in a fast pace environment
  • Post-secondary degree in Information Management, Business, Statistics, Economics, Mathematics or other quantitative disciplines

Key Expected Projects:

  • Campaign reporting for the Koodo key line of campaigns: Renewals, Migrations, Winbacks, Upsell
  • Monthly/Quarterly performance reviews
  • Ad Hoc analytical requests

Great to haves

  • 7+ years of hands-on experience in all phases of campaign management: ideation, planning, targeting, list generation, measurement, and recommendation
  • 7+ years of hands-on experience in extracting large volume of data from data warehouses using IBM Campaign, SAS, Oracle, and PL/SQL
  • 7+ years of working experience in a market/business intelligence, database marketing and data warehousing environment
  • Working knowledge of privacy regulatory requirements as it relates to direct marketing
  • Telecommunications industry experience
  • Preferential consideration will be given to applicants with relevant experience in banking, retail, logistics, and/or management consulting, or other industries that involve a large volume of data

Above all else, attitude, motivation and a willingness to learn and collaborate are the most important things we are looking for. Even if you do not have all of the preferred experience listed above, consider transferable skills that may make you successful in this role and please apply!

You will be successful if you are...

a self-starter   ■   motivated   ■   engaging   ■   goal-oriented   ■   inspiring   ■   adaptable   ■   ready for a career   ■   positive    ■   supportive   ■   team player   ■   eager   ■   resilient

A bit about us

We’re a people-first, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. When you join our team, you’re helping us make the future friendly.

We’re committed to diversity and equitable access to employment opportunities based on ability—your unique contributions and talents will be valued and respected here.

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our team to be fully vaccinated for COVID-19.

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